iTunes Match - Guest Blogger Nate Guy's Thoughts

The Cloud
Have you ever started typing "iTunes" into your Google search bar and find it suggest "iTunes Match" as a search?  If you're anything like me, it's happened quite a bit.  This made me curious, so I decided to let all of the readers of The Daily Serge  in on my own investigation.

iTunes Match is like an online dating service for your music. Apple takes your music and finds the perfect match for it. Then they pair the songs up and let you listen to them back to back. Okay, okay, you got me - it's nothing like an online dating service for your music.

Here is how it works - for $24.99 a year Apple takes all of the music in your library and puts it in the cloud, or iCloud as Apple calls it, and gives you access to it from all of your Apple devices. Apple takes your music and matches it to the 20 million plus songs in the iTunes store. If you have a song that is not in the store, iTunes uploads that song to the cloud, making the process much faster than having to upload every song from scratch.

I think iTunes Match has the potential to be pretty sweet. Right now it is pretty basic, but it is nice to have the ability to store all of my music in the cloud. This gives me more space on my iPhone or iPad for apps or documents that I couldn’t fit if I had all of my music on there.

Even though I am using iTunes Match, I think it could be a bit better. Other music services allow you to pay a fee, and stream all of the music you want. iTunes Match only lets you stream the music you have purchased. I think this could be a deal breaker for some users. Why would you want to pay $24.99 a year for the ability to stream the music you already have? But it is nice to have the ability to stream all of my music on any device without having to physically put it on the device itself. And when you purchase a song on one device, it is automatically downloaded to all devices using Match.

I think Apple is on to something with Match, but they still have a little way to go. As of now, Match is more of a novelty than a game changer.  With its past behavior as its best indicator to where it is headed, Apple will likely perfect this as they have everything else, leaving you ignorant to what they have up their sleeve.


Post a Comment